Tsvetana Rousseva
 

Hello

I’m Tsvetana

I’m a lifelong creative and dual citizen of both the EU and US.

With a passion for tackling complex design challenges, I bring a versatile skill set that spans multiple disciplines and industries. I strive for excellence in every project, with a focus on delivering thoughtful, impactful design solutions that exceed client expectations.

I value innovative thinking and streamlined processes that reduce friction and create space for bold, creative work. As a continually evolving presentation designer, art director, and mentor, I’m dedicated to growth — both my own and that of the teams and clients I collaborate with.

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Creative Campaigns

Led art direction and appeared as hand model for the launch of Krispy Kreme Doughnuts’ Times Square flagship store campaign in New York City.

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Fun facts:

17+

years Design Experience

I’ve built a broad and versatile skill set across a range of creative industries and design disciplines—including print, web, presentation design, photography, animation, video, and social media.

 

50+

brands that I have serviced

I’ve been fortunate to collaborate with a range of clients, from major brands like General Motors, Chase Bank, and AbbVie Pharmaceuticals to innovative start-ups—each offering unique challenges and creative opportunities.

 
 

1M+

Creative Ideas

I'm constantly exploring fresh, creative approaches to every project I take on—whether it's reimagining visual storytelling, refining design details, or finding innovative ways to communicate a message or a brand value.